Derp. I saw @peregrinus_bis's post on this before this one. I'll repeat what I said there:
I get them buying WhatsApp, but wtf? The Oculus Rift looks kinda cool for things like Star Citizen, Elite: Dangerous, and other 3D games, but why the hell would I strap that to my head to look at baby pictures, urban legends, Farmville, and incoherent babbling?