My security is set pretty high, so all I see is the YouTube embed, and blocked 3d party scripting for air dot tv, which wants to scripting and XHR permissions. So I guess BB embeds the youtube videos normally through WordPress and air dot tv redirects the requests somehow?
Track and monetize YouTube, Facebook and Twitter embeds on your site…
If you have a YouTube channel, AIR.TV will automatically swap your YouTube embeds for AIR.TV embeds and deliver 10-20X higher yield than you get from YouTube…
If you embed a video from YouTube for which AIR.TV has a license, AIR.TV Social will automatically replace the YouTube embed with an AIR.TV embed of the same video, and then report views, and share ad revenue with you.
AIR.TV Social also enables advertisers to target the metadata of your Twitter & Facebook embeds, and to inject adjacent ad units that yield 2-3X the CPM you get for comparable units on the same page.
Hmm…it’s allegedly specially licensed. I’m all for BoingBoing getting good revenue. I do wonder if that is a sustainable model if it is taking away monetization from YouTube, though. I wouldn’t think Google would take that lying down. But I don’t know how Google can stop it since they don’t have exclusive licensing of user content. But they could make it technologically harder. Right now it seems that air dot tv does an automatic look up to see if they have a separate license for the embedded YouTube content and auto swaps out the content if true.
I have a hard time believing that air dot tv has managed to get separate licensing deals with the majority of YouTubers, so if all the YouTube embeds on BB are being autoswapped with air dot tv embeds, then either air dot tv is stealing monetizing both licensed and unlicensed content, or the catalog of air dot tv content may be driving editorial content on BB because of the higher revenue share. There is precedent for that on BB, including BoingBoing store embeds, and the frequent Amazon affiliate link driven content.
(Even if they have a separate license for the content, I wouldn’t be surprised if air dot tv is scraping or streaming YouTube instead of separate uploads.)