Originally published at: How to fail at marketing to Gen X | Boing Boing
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Yeah, as a Gen-xer I’ve been successfully avoiding being marketed to for the last fifty years.
Bring it, motherfucker.
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That seems awfully low. Perhaps he means ‘in the US’?
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There’s still upwards of 60 to 80 million [members of Gen X] around the world, but they’re not heavily marketed to
That he doesn’t understand that this is a feature and not a bug for us is right where he goes wrong.
Yesiree, he’s on the path to success. Though imagine a world where there were only 60-80 million of us around the world. Most of us would be multi-millionaires.
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help help! I don’t think we’re making enough money off of Gen X! Maybe if we feed some more of the empty aesthetic trappings of their youth to them they’ll buy it.
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Speaking as a GenXer: Ugh, fuck this.
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From their website “Each new publication is intended to generate effective and informative conversation surrounding important issues to encourage dialect rather than divisiveness.” I think they mean dialog not dialect. Then again I’m not gen x
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The boomers’ GenX Eradication Project is nearing completion.
Does anyone else read that logo as Captain America with a white Wilford Brimley moustache?
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The only thing more embarrassing than a group of ‘olds’ trying to look cool for the kids, is a group of youngs trying to [checks notes] look cool to the olds.
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And for our entirely homogeneous and easily categorized Gen X generation, no sound can be quite so nostalgic as the sweet crackle of sarcasm.
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Oh, then you’ve arrived at the sarcasm center of the universe. Welcome. /s
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Wait. I know the answer to this one.
The only winning move is to not play.
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Isn’t being impossible to market to kind of a key Gen X feature?
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So someone watched Reality Bites and decided the take-home was Ben Stiller was the hero and every one wanted more marketing?
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Pretty much. Guess that’s why large corporations never seem to produce TV commercials targeted at us. Or maybe they do, but they miss the mark as badly as this Gen-Y fool.
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“I can market to Gen-X from the Vasty Deep!”
– Glendower Glen Ross.
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