IDK, I mean, I agree with what he says, but I also think we are all of us, too invested to be objective. I mean, it comes to mind to think about cellphones, and just how ubiquitous they are nowadays, I'm sure its hard for some people to think back to a time when a person could be effectively "lost" for most of the day while now we have come to rely on FB and twitter to "keep us connected" and OKCupid to meet someone, so much so that its hard to imagine life without them.
Now, (arguably) beginning with cellphones, it seems that any new social technology that comes into existence in order to enhance our life does not have a simple upfront cost to pay, instead, we have to pay for the privilege of participating in society, first in cash then in micro transactions that result from our interaction with the technology.
Basically, the pay to play model mapped on to real life.
Seems to me that once we understand that FB and the like are necessary, we're just basically "haggling over the price". We know it costs us most of our privacy and even some of our free will (Because everything we do is potentially public). But fundamentally, we've sort of agreed that this is worth having.
But what if we could take a step back and start building these technologies from scratch, with the understanding that one day, this would be something that would allow us to keep in touch with friends and family, that we would schedule our lives through it, that we would use it to organize ourselves to demand freedom and start a revolution.
Would we build this on top of the advertising model?
And would we be OK with building a system that can be gamed so easily?