Ikea Singapore Halloween ad sets The Shining in a store at night


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Rob, do you know what the word “symmetry” means?

No better or worse than, say, Blake did.

They clearly didn’t have Garreth Brown doing the camera work.

Odd they would choose to portray their stores as a baffling labyrinth of madness and horror.



Odd? I’d call it playing to their strengths…

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