Soy farming isn’t “unsustainable”.
This burger is being marketed towards people who want to reduce their meat consumption and want to find ways to eat things that are lighter on the environment and our resources.
Why do you or anyone else have a problem with that?
Is Monsanto in da house. Yay. I said is Monsanto in the house.
The slightly…less appetizing…aspect of this particular story is a cool regulatory quirk that I wasn’t previously aware of:
Under the 1938 Food, Drug and Cosmetic Act and the 1958 Food Additives Amendment, the FDA allows food companies and their hired consultants to internally test and determine a GRAS designation of a potential new additive all on their own. They can start using it without getting approval from the FDA or even notifying the agency. The FDA only steps in after the fact if problems arise.
Which was handy for Impossible burger; since their prior attempt to get the FDA to agree with them was met somewhat skeptically; but they could continue to operate since their self-assessment(based on some literature reviews and a simulated gastric acid model; not so much human or animal testing) was that it was OK; allowing them to keep merrily chugging along in the period between their initial rejection and their retooled and ultimately accepted application.
It’s quite possible that this particular substance is of no concern whatsoever; but I’m less than entirely, er, sanguine, about the implications of ‘our consultants rank it eleventy-safe’ being equivalent to ‘generally recognized as safe’ for regulatory purposes.
Soy makes my digestive system unhappy. The way I see most of it farmed (monocropping & poisoning the land) makes me unhappy.
I grew up believing “Better Living Through Chemistry.” I don’t hate the science, I hate they way Big Ag uses it.
Vegan friend of mine got cancer and was told they couldn’t eat soy (along with a laundry list of other foods). Vegan no soy is a serious challenge, especially when the chemo drugs are making you half dead.
I had an Impossible Burger just last week from Fatburger the way I usually order from there (ketchup, mustard, onion, fried egg, and blue cheese). Texture was weird (maybe they didn’t cook it enough) but the taste was delicious.
Tried one in May at a Giants game.Pleasantly surprised, normally I despise plant-based patties.
Have you tried looking at it as anything under bacon? 
Someone else likes something, they must be stopped. It’s totally NOT jealousy though.
Jardin-recommended technique:
Make sure it’s an appropriate beer. If you’re Canadian, anyway.
all or even most soy farming is sustainable [citation needed]
Citation needed for this citation needed
That’s the part that’s problematic.
i will gladly eat this burger
that’s not how sarcastic wiki citation meme works sorry :3
having said that http://wwf.panda.org/our_work/food/agriculture/soy/soyreport/
I’m sorry to hear that. It must have been especially hard, since many chemo drugs mess with the appetite.
Me too. I tried it and felt ill. It was too much like beef, which I haven’t eaten and haven’t missed in 20 years. So if you like beef, or miss it, then this thing is for you.
I sure hope it’s vegan because my (vegan) 17-yr-old had one in a restaurant last night and we were assured that it was. I tasted it (almost-omnivore). It was amazing.
