Irony is dead. Ludicrous

New water launch: L’eau de Chris.

But no-one seems to get it. It’s surely mockery, or some triple double-blind play.

But they take any marketing so seriously!

We’re done for.

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Not so much irony, but perhaps a paradox, is the popular concern over what media is actually meaning/selling while advertisers and marketers exhibit a strong aversion to complete sentences. The kind a person could conceivably parse and deduce any sort of specific claim from.

Evocative phrases and isolated words are used because they are completely vague, and count on the viewer to bring their own context. The viewer is expected to create an intended message rather than interrogate the (often, in itself, meaningless) actual text.

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We won’t be fooled again.

Is it homeopathic?

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