Keurig sold to private equity firm in wake of disastrous DRM scheme

In the case of office coffee, the advantage of old burned Mr. Coffee coffee is that you can get a cup right away, instead of dicking around with the machine every time anyone wants one. However, since office coffee is generally pretty bad, I always managed to sneak in a little German coffee machine of my own which I hid under my desk; the genius of this machine is that it drips the coffee into a vacuum flask, so the coffee doesn’t burn but does stay hot for quite a while – long enough to get me through the day, actually. I think the attraction of the Keurig is not efficiency but anti-efficiency and gratuitous mechanism – I kind of conspicuous consumption which is exercised not to show off to others but to gratify oneself. It’s sort of like a vending machine of one’s own.

I have seen one turned to good use, however. When Olivia, the single middle-aged but still very attractive Hispanic executive-floor receptionist wanted to promote a tête-à-tête with someone, she’d invite him into the Executive Pantry (which she alone controlled) to sample the Keurig coffee for a change. Happily she finally hooked up with Mr. Right, so the machine did somebody some good.

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Shit. Forget artisan. Behold!

or even:

Your basic Coffemate 12 cup brewer is a pretty efficient little machine. As for the freshness of the coffee, just buy less pre-ground coffee more often. It’s not like you only go to the grocery store once a month.

I don’t understand what’s so damn difficult about “traditional” (how the hell that became “artisinal,” I’ll never know) brewing. Only in infomercials is life this difficult.

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Agreed. Drip brewing is great, especially when you just want one or two cups.

My old office got a Starbucks-branded Keurig (back when that was a thing); they offered a dozen flavors and an industrial-sized machine. After years of awful office coffee, it was wonderful, and we all drank tons of coffee from it. A month later, it suddenly vanished. I asked the company owner what happened. “The first month was free. Turns out you guys drink too much coffee,” he grumbled.

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He probably had a central laser printer, instead of giving you each your own color inkjet, too.
Pods are expensive

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