All I can say is that there are psychological studies galore out there re advertising; some answers may greasily emerge therefrom. 
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So you’re if you’r sexually attracted to someone, you aren’t treating them like people?
Tell me, how’s the campaign going to get all these coke adverts retroactively removed from the internet for Objectifying and Sexually harassing men?
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They will, for exactly the same reasons, run ads which are too progressive, like that Folger’s ad featured on BB recently. It would have been forgotten if it wasn’t all progressive and edgy. None of them care about the message, just the clicks and views.
Folger’s is owned by Smucker’s, managed by the Smucker family, and I’m pretty sure they are conservative Christians who aren’t supporters of anything prorgressive.
Doesn’t make the ad good or bad, just pointing out these are all ammoral marketing ploys.
I have no understanding what the connection of this is to fried chicken, a perceived imbalanced dichotomy between gender roles and objectification, as well as the insistence of many that everyone believes it is even a universally accepted role positioning for gender in America by all involved…
But as a nerdy biliophile contemplating a vintage book rebinding at 3 am, that may be the single funniest goddamn music video I’ve ever seen 
well if chicken food manufacturers can’t come up with a more jolly advertisement than that I’m sure science fiction writers will be up in arms at some point trying to prove there worthiness… but hey
…and I also liked her stand-up routine where she gets mad at elvis’s number blue suede shoes …don’t stand on my shoes don’t stand on my shoes don’t stand on my shoes until she realises that a wizard made his shoes…
the other parts are some long winded and she deleted so cannot show you
Nice juxtaposition, boingers:
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OK, I’ll bite.
Those ads would indeed be a problem if, for decades, men had had their progress in their careers, in politics, in the arts, in academia, in sports, etc. stymied by the widespread presumption that the only thing that really mattered about them was their secondary sexual characteristics.
As it is, they’re just crass.
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Since when does objectifying women = pay inequality? Are you suggesting every woman that isn’t paid euqally is there to be a sex object? Ridiculous! Both issues need dealing with, but to suggest that one causes the other is absurd.
But the complaint I take issue with is ‘The stereotype of teenage boys getting arounsed by breasts’. Show me a hetrosexual teenage boy that ISN’T aroused by women’s breasts. Are we really supposed to hide any indication that males might be attracted to women, because it’s labeled as “objectifying women”? Why aren’t the same rules applied when men are objectified in the same way?
And not all of them stare at women. the POINT isn’t attraction, IT’S HOW YOU TREAT OTHER HUMAN BEINGS.
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I haven’t watched the video, but just from the description I have the weirdest sense of deja vu. I feel like I saw this ad years ago.
Shitstorms, both.
You see, idealistic boobs/foobs are perfectly okay to leer at, exploit, and use to sell unrelated shit all the live long day… but heaven forbid that real, imperfect breasts be used to feed a baby in public, or left to ‘swing free’ within confines of one’s own home.
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Attraction isn’t the issue-- for most people, it’s normal to be attracted to someone at some point. It all comes down to whether or not one treats that person with respect, as a whole human being, as opposed to an object whose only values are appearance and the potential for gratification of desire.
I watched those ads you linked to. I’d argue that in the majority of them, the interaction between women and men is coded less as objectification and more as flirting. In many, there’s a sense of mutual attraction. Sure, the “Coke Break” series straddles the line of objectification, but there’s no catcalling or intrusion by the women. They enjoy the view, and then go on about their day. Given that, those ads seem fairly harmless to me.
This too-- though I disagree with the “crass” part. We live in a society where the male gaze is favored far more than the female view. Reversing that may not be the greatest move, but for me it qualifies as “punching up” and serves to highlight the inequity all around us.
Consider too how the men are shown, in contrast to the woman in the KFC ad. The men tend to be observed in action-- working construction, mowing the lawn, shopping. Their presence in the scene has a purpose beyond how they look. But the KFC woman appears only in the context of her attractiveness-- there is no other reason given for her to be where she is at that time, except as an object to be observed and desired by the teens (and judged by their mother.) And how does she respond to them? She fulfills their hunger-- for chicken. She exists in that ad solely to give others what they want, in one form or another. That is objectification, beyond a doubt. So the tone of the ads you cited doesn’t match up to the KFC ad in that regard.
I did find one ad in that series objectionable-- the one where the woman moves the rock away from the tire, crashing the man’s car to keep him with her. That’s all kinds of messed-up behavior. But the others, IMHO, are far less troublesome than that KFC ad.
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I do wonder if companies now do things like this in hopes of getting people riled up so they can publicly apologize and signal boost.
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The outrage IS the ad.
Is this from the problematically titled “crazy ex girlfriend” or did she also just make weird music videos for youtube?
yes
she did one or two items of interest and a television programme series
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I’m positive that “luxury” brands like Dior, Prada and Gucci absolutely do that shit; there ain’t that much ‘cluelessness’ in the world, not when a company’s revenue stream is potentially at risk.
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Boys will be boys and therefore:
- Boys must be forgiven for leering at women
- Women should be shamed for appealing to boys (@purplecat’s comment on the ruling about bare breasts)
- Boys can’t be sexually assaulted because they want it (@Avery_Thorn’s comment)
It feels almost like being against all these things is a consistent worldview rather than a faux outrage factory!
Thanks for this very short summary of a thing I would have written in ten florid paragraphs.
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