What Three Words has been around for years, as others have said. It’s always seemed pretty useless to me, although I can imagine a few use cases, like disaster response or delivery in crowded areas that lack formalized addressing.
The random-seeming word combinations give nothing away as to context, though. Two adjacent squares will have completely different 3-word codes. So you still have to use an app or translator to get back to lat/lon or street address.
Google’s Plus codes are a similar attempt at a universal location system, and make much more sense since you can use as much precision as needed.
ETA It appears I owe several people cokes, including @spiregrain, @SSH, and others.
I second all the reasons this has been a terrible idea.
As a disaster response professional in a previous life Open Location Codes are much better and scalable, the H3 system is quite good as well, both opensource and work off line.
I had not realized that before. So it is not just “what three words” but really “what three words in a specific order” to find a spot. That’s certainly not as catchy.
Words can be easy to mishear. I wish there was a purely numeric way to do this type of geo-location. And maybe we could omit the third segment, since coding for a position on an (ostensibly) planar surface only requires 2 coordinates. And it would be super cool if you could use subsets of the numbers for varying precision.
But if you’re in Switzerland, and you need to call 1414 for helicopter rescue, do it from INSIDE the Rega app, which will post your geo location via a separate channel so they get it with your phone call at the call center.