Location app divides world into 3m² squares and gives them all names

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Well, I’m going to go for the plausible innocent explanation that a W3W press release landed today, rather than the slightly less plausible and much less innocent explanation that could be mooted.

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My old house is ///design.smart.charter

I’d better get busy!

It could also be ///macho.vowels.apologetic

Sorry bro!

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8jxkzy

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*spelling errors are consistent with meme culture.

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How about no. UK Mountain Rescue are actively telling people to stop using it after they get sent to the wrong side of a mountain thanks to a bad plural, for example. The terms of service explicitly say you won’t use it in an emergency, which seems odd for a company selling their product to the emergency services.

Plenty of excellent articles about why it’s a terrible idea technically on the web. Just don’t.

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Is this the same program that posed itself as a solution for those who are unhoused, or who live in areas that do not conform to numbered streets? Or was that some other effort?

Wrapping this in a proprietary wrapper is dashed annoying.

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Now that’s saucy, selling to emergency services while excluding the use in emergencies…

And btw., welcome to BoingBoing BBS!

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