I resolve to minimize my use of incaps when writing about commercial products and companies.
1) 'minimise' != 'eliminate'
2) The NSA is not a commercial company
3) SHOTGIANT is not a commercial product.
4) the military has been capitalising proper names (especially, but not only, operation names) since Adam was knee high to a grasshopper. It's done to emphasise key pieces of information, rather than to try and sell you something. Stylistically everyone else is certainly free to capitalise or not at their whim, rather than slavishly following military protocol, but there's no difference between, say, Operation OVERLORD, Operation Overlord, or Operation Overlord. It comes down to personal choice and what the writer feels is most appropriate.
You need to find yourself a new hobby horse.