Who the hell thinks that up in the first place, then who the hell says “let’s see . . . a few choices here . . . yes, let’s go with that one.”
It’s odd that advertising “We are awful” attracts anyone, but I was once a member of the Elk’s Club…
Maybe don’t show this one, @beschizza ? That’s really, really low.
Burgers and Child Abuse back together again.
Leaving aside the incomprehensibly enormous amount of bad judgement required to make such a thing, that photochop doesn’t even make fucking sense.
What’s the falling money background for in the top third of the image?
Don’t say there’s a video all over the world to see and then not provide a link! The one link you do provide is to a news story saying essentially what you already said here.
Another “what in the actual f**k” moment in marketing. Who keeps leaving the marketing team unsupervised?
This is not the kind of place that has a marketing team.
Reminder that the “Streisand effect” is a real thing.
The image carries the company’s name and mentions “burgers this good” so yes, it’s advertising.
Holy shit. WTF were they thinking?
Presumably the money that the McCanns are supposed to have made from selling their story and book.
This is a fucking vile exploitation and distortion – the sooner this company goes out of business the better. If the ASA had any teeth it should be going after them (especially since this is not their first offence), but that is out of their hands.
They did this last year, posting comparisons with serial killers on Father’s Day. It’s a shitty burger van, trolling.
No doubt lager bros and new new lads will find this hilarious and buy their slop at the end of a big night out. The rest of us should probably just block and move on.
Clearly no further than making money from a tragedy.
I wish that the worst of their todays are the best of their tomorrows.
I’m almost as offended by the aesthetics as by the message. That ad is just ugly all around.
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