Reddit plans its crack at advertising


#1

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#2

A shameful memory. Let it burn.


#3

Memory of… what exactly?


#4

it’s from Shaw’s Caesar and Cleopatra when Caesar is informed that the Library of Alexandria is burning, thereby erasing the collective memory of mankind. He responds as indicated.

not a perfect metaphor, but in my convoluted logic, I meant to indicate that this move will destroy the community, and thereby the site (as we know it, anyhow,) but then again, so what?


#5

I’m not against advertising as long as it’s not intrusive - like autoplay videos - or overly invasive like planting a cookie and tracking my every internet move. If I’m on the motorcycle area of Reddit for example and see ads for motorcycle parts then I don’t find that irritating. It might answer a need I have.

But I find this section of the NYT article troubling:

““People on Reddit want to be anonymous, and at some point these brands want to have a real relationship with their customers,” said Brian Blau, an Internet analyst with Gartner Research. “Can Reddit deliver that over time?””

Well guess what, most of us don’t want a “real” relationship with the companies we buy products from - that’s what friends and family are for. I know advertisers want are our names, addresses, income level. likes and dislikes. Too bad, if I wanted them to have that, I’d be on Facebook.

If they try to push it to that point then Reddit will die like Digg.


#6

Yea, mm-hm, advertising on Reddit is not exactly the burning of the Library of Alexandria. I would not have leapt right to that particular metaphor.


#7

The recent changes made to the site have already resulted in a marked decrease in quality and participation in the reddit that I moderate, and has also led me to spend dramatically less time on the site.

It was clear a month ago to those who pay attention that these changes were solely put in for advertisers and not to help the user experience (or fight spam) as was publicly stated.


#8

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