and an artificial intelligence named Eleanor.I knew Eleanor and you, sir, are no Eleanor.
Fuck me, that is ugly. Even by modern RR standards.
Wonât those weird wheel-surrounds bottom out on the pavement if you try to drive it on anything less flat than a stadium parking lot??
Iâm scratching my head so hard itâs bleeding.
It is the stupid wheel things that ruin it and the way too long front end.
Not just UglyâŚbut Aztec Ugly.
Not a fan of the front wheel cover thingy. Too blocky and goofy looking. Not âfuturisticâ, but more tank-like. The awkward futurism of the front mixed with the traditional Rolls grate just doesnât work very well. They shouldâve gone for a streamlined Art Deco look, since thatâs what Deco was trying to achieve anyway.
Iâm OK with the back wheel cover, but then again, I was driving one of these until just recently:
It looks like itâs trying to be a Tron lightcycle, and failing horribly.
Iâd still rather drive a BMW 507.
They apparently mean to reference the lady who posed for their pretentiously-named hood ornament. But Iâm sure you knew that.
Yeah⌠who looks at a car and thinks âYou know what, this would look so much better with square wheels.â
It wasnât hit with the ugly stick, it was carved from the ugly stick.
So the RR designers looked at the first sketches of that, said âYes. Letâs do a digital mockupâ and then when the mockup was complete, they looked at the unspeakable ugliness and decided to tell everyone in the world that this is the future of RR.
Dear RR, take a step back and try working outside the echo chamber.
My great aunt was named Eleanor. She always wore bright red lipstick.
Anyone else notice that pic above the video has a sticker for the wheel on the back?
This whole thing is an ad campaign to mark BMWâs 100th anniversary . Thereâs also future MINI ad, which shows something akin like a âzipcarâ thatâs personalized to the subscriber. Havenât seen the BMW thing.
Donât worry. It wonât ever be on the road. Concept cars are the auto marketing equivalent of masturbation.
Oh, I know. I think Iâd rather they were ugly. Better that than them being really interesting when you know the production model that follows will lose all the good stuff.
