Sweethearts candy-heart rejects brilliantly marketed as 'Situationships'

Originally published at: Sweethearts candy-heart rejects brilliantly marketed as 'Situationships' - Boing Boing

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“Hey, buy our fuck ups! We’ve come up with a ‘clever’ name so you’ll want to buy them!”

Love and capitalism will find a way.

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That’s a comet. The term has been around for at least 15 years.

Yeah. That’s a friend. Does no one at Sweetheart’s candy have one of those?

I’m a relationship anarchist. My relationships are mostly ad hoc - I don’t have tightly compartmentalized categories of “friend / partner / lover / date.” You’d think these would be perfect, blurry lines and all that, but they mostly just leave me cold. I’ve also never heard the term “situationship,” but perhaps I’m not young enough? (Because hey, those sorts of relationships were obviously only invented in the last 5 years, right?)

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