Ressurecting this ancient thread to comment on this (blame @codinghorror for linking to his comment in a different pizza thread)… The story I heard was that the original owner/founder of Pizza Pizza in Canada sold the trademark for “Pizza Pizza” to Little Caesar’s, because he never thought he’d expand big enough to worry about going into the States. And yeah, that urban legend is just that - any American in Buffalo who listens to any Canadian radio would have known the Pizza Pizza phone number too.
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