Talk about an obviously missed opportunity
Here are a few unrelated facts:
- Up until few weeks ago, Apple was selling the Siri Remote, one of the least popular (and most easily lost) remote controls ever made, with a slick glass and metal chassis that’s practically designed to slip behind a couch cushion.
- Apple also recently released its AirTag trackers, which use a Bluetooth network of Apple devices and local ultra-wideband tracking to help locate missing items, whether they’re across town or a few feet away in the room with you.
- The AirTag tracker has a small speaker, so you can find it buried in a couch or under a pile of throw pillows.
- Apple just redesigned the Siri Remote, which it announced at the same event as the AirTags trackers.
- Apple did not include a UWB chip in the new Siri Remote to allow users with recent iPhone devices to track said remote if they manage to lose it.
- Apple is a company that produces cases for almost all of its products (including the iPhone, iPad, and AirTag tracker) — but not either iteration of the Siri Remote.
- Apple’s official support document for “If you lost the remote for your Apple TV,” advocates that users either use the Apple TV remote function integrated into iOS devices or just buy a new one.
- My Apple TV remote is somewhere in my living room, and no, I don’t have any idea where it is.