I only ever buy Toblerone when I pass through an airport, because Mrs. PartTimeZombie likes them, and I haven’t travelled much recently for obvious reasons, but I had to go to Melbourne last week so I picked one up for her as I normally do.
She told me not to bother the next time as it wasn’t very nice anymore.
Now I know why. Mondelez make everything they touch worse.
If they had moved to Italy they could still have the Matterhorn on their packaging, but it is not as distinctive from the south. Slovakia has plenty of mountains, Kriváň could stand in.
I would have thought, together with Mount Fuji, it is the one mountain in the world everyone recognised, due to its very distinctive and dramatic shape.
This is not what prompted the change. It’s been owned by a US company since 1990. What’s changed is they are moving some production to Slovakia.
None of this is related to the issue.
In 2017, Switzerland passed new laws defining how a product can be described as Swiss. It must use a certain percentage of Swiss-sourced ingredients and be manufactured to some percentage in Switzerland. Toblerone has long since not met these new stricter requirements, and the change today is that law catching up to them.
This isn’t unique to Switzerland. Similar laws exist around how you can all something “Made in USA” or “Made in Canada” too.
I don’t know why there’s so much misinformation around this in the post and thread here.
Wasn’t @Brainspore aware of that and asking whether, on the basis of this law, the change is only needed to sell Toblerone within Switzerland, or whether—through trade agreements and the EU single market —the Swiss Made label also applied in other markets?
I don’t think there is much confusion in this thread. People are just wondering about the ramifications of Swiss legislation for other countries
No. Flags of sovereign countries cannot be trademarked, at least in the US. ( § 1052 (b)). “No trademark by which the goods of the applicant may be distinguished from the goods of others shall be refused registration on the principal register on account of its nature unless it (b) Consists of or comprises the flag or coat of arms or other insignia of the United States, or of any State or municipality, or of any foreign nation, or any simulation thereof.”
I’ve never been to Disneyland either. AND I NEVER WILL!
I know the Bear is the symbol of Berne. I liked the motif-within-a-motif of the bear in the mountain snow. If they have to use a generic mountain, maybe they could have another animal. A Guanaca, maybe, or a pangolin.