Here’s another difference between European and American restaurants. What is the definition of success?
Cheesecake Factory style restaurants are rare in Europe. Chains exist, certainly. But in USA, they are very common and there are many to choose from. In Europe most restaurants are not chains, and are not themed.
Few restaurants in Europe are decorated with kitsch. Few are “genre” restaurants. Most restaurants in Europe are simply that: eateries, bistros, cafes, etc., with no mention of ethnicity or theme. Varying levels of quality and decor, but generally without reference to the specific style they are trying to accomplish. They don’t. If you’re in Italy, it’s Italian food, often but not always with a bunch of seafood options. If it’s France, you generally get French food.
Probably 50 to 75% of all restaurants in Europe are like this. The other 25% might be themed, ethnic, chains, genre or specialty places. It seems like the opposite in USA: 75% of all restaurants are chains, themes or genred, and the remainder 25% are sole proprietorships, although those are usually genred specifically.
In Europe, the owner, or a family member if the owner is old or retired, or a very close associate who is the GM ALSO stands there and maitre d’s, serves, assists, sometimes even cooks. They serve as an FTE, usually with longer hours than a regular employee. If it’s a married couple, often both are FTEs at their restaurant, as well as handling the management. This offsets a large portion of the wages that are going out the door, allowing for higher wages.
In the USA, when the owner is not necessarily the operator, then the restaurant has to pay everybody there, and this lowers the amount of money available to increase wages. And, one would think that the economy of scale of a large chain would allow for more money to go to staff.
Not so. In the USA, the expectations are different. The expectation of the owner is that they clear a wide margin, toss the plebes some spare change, and that “in 2017 we do better than 2016.” And if they do NOT clear a wide margin, they 1. shrink the product, since food cost is huge and 2. they shrink the workforce or give them a pittance or don’t give raises.
So capitalist. Funny how after we threw off Feudalism in favor of the Protestant Work Ethic and the Spirit of Capitalism, we now are doing the same thing those medieval European assholes used to do to the lower classes: Scrooge McDuck them into subservience…
You can’t have both. You can’t have a wide profit margin for the owner and living wages for the staff. Both sides must give up something. My opinion is that the staff have already given something, for decades and now it’s time for the owners to lower their millionaire aspirations. They can still be millionaires! Just 5 to 10 millionaires, not 100 millionaires! God, the rich guy club is so evil.