The feed for Xeni’s latest video says,
Sponsored by Ascent by DaVinci, a vaporizer we think works really well.
I can’t tell what that means because BoingBoing uses the term “sponsored” as a euphemism for paid advertisements that are produced under the sole editorial control of the advertiser. And while it seems likely that Xeni’s video is under Xeni’s editorial control and is merely “underwritten” (a term used on the click through page in addition to “sponsored”) by the maker of a product she personally aproves, I can’t actually tell based on the wording.
I’d love it if BB could make these distinctions clear going forward, perhaps by calling 3d party paid ads “Paid Advertisement” rather than “Sponsored”?