I wonder if the survey has a unique key or not.
If not, itād be fun to spam that survey with as many āFemaleā entries as we can, to make a point about how many female fans they have.
I am unable to find the actual survey. The most recent Ubisoft survey I can find seems to be specifically for The Division?
I donāt think I know anyone at Ubisoft at the moment, or Iād ask them āwhat the hell??ā
āWith our WYSIWYG survey software, ANYONE can create a custom survey that can easily be filled out by your customers, giving you that much needed insight through data analysis.ā
What was the actual survey about? They could have a legitimate reason to want males to answer. I canāt think of a good reason though.
the survey says something about a game in development, so maybe some kind of closed beta?
Even if that is true, just take all the survey data. You can easily cull the responses you donāt want and avoid bad PR.
Unless its like trying to find gamer penis sizes for a new VR sex gameā¦ I guess that would be a legit exceptionā¦
What are the questions if you answer āmaleā? 
Maybe Ubisoft is out to profile and eradicate d-bros! 
To be fair, the next question is:
Do you live in your parentsā basement and spend most of your time eating cheetos and wanking it to questionable anime?
- Yes
- No
Which also ends the survey if you select the wrong thing.
Games companies have got a lot of stick over the years for their failure
to understand, cater to, and appreciate their masses of female
customers, but itās a rare thing for a companyās commercial blind-spots
to be so vividly illustrated in two screens.
Stick doesnāt make sense, which suggests to me your voice recognition or word suggestion software is stuck in prude mode.
Free the shit!
Males donāt have to be your only audience ubisoft.
Stick is a UK term for complaint, disfavour, annoyance, disagreement, unfavourable talk back, etc.
Nah, thatās just Cory using his wacky Brit slang:
stick
Picking on, bullying, being mean.
āI like your hair today!ā
āMe too, but Iāve got alot of STICK for it though.ā
EDIT - jeffv beat me to it! I hope nobody gives me stick for being late.
Itās the only demo they give a shit about, ālegitimateā enough for their needsā¦
Par for the course for the company that ruined Heroes of Might and Magic
Interesting that whomever set up that survey has it terminate upon revealing your gender. Even if youāre looking to target a specific audience getting input from outside your desired target is still valuable, could be sex, age, economic background, etc.
The knee-jerk reaction to this would be outrage, but i think embarrassing Ubi over this short sighted, poorly thought out survey is enough for them to use this as a learning experience. At least i would hope soā¦ seems more constructive than outrage.
To be fair, you can do all of that and not be a misogynist, contrary to the RedPillers who believe otherwise.
Iām at ubisoft at the moment and, yeah, What the hell?
I donāt know what game this is for, nor why itās filtering on gender. Iād like to think itās an unintentional fuckup, but donāt have any actual information.
Yeah, hi, that was my post. You might know me as a sometime infrequent contributor on the first incarnation of Boing Boingās offworld.
The survey is for a (I think) unannounced mobile game and I didnāt want to bring any undue attention to the game as this survey is most definitely not from the developers themselves. My wife is on an early play test / beta list for UBISoft Toronto which is why that survey is likely not very public. I can provide the link to someone (hi Corey, friend of Torrez) if you question the validity.
It was more of an āman thatās stupidā kind of post, after my wifeās input felt rejected, and I didnāt expect it to explode like that.
