Using Benjamin Franklin's behavioral economics maxim in magic


#1

Originally published at: http://boingboing.net/2016/09/20/using-benjamin-franklins-beh.html


#2

“Now buy me some hot cocoa, Gandalf.”


#3

I thought you were referring to his advice to fart proudly. Now that’s behavioral engineering I can get behind!


#4

If you’re in though, I want you to be all the way in. Be here, and try and be open to something happening that is a million miles from normal life. I have a plan of action, and I will steer this ship. Are you in?

They really should outlaw the MBA curriculum. I bet the guy has Powerpoints.


#5

He said some things many people would find quite surprising if they could understand his 18th century way of speaking.

http://press-pubs.uchicago.edu/founders/documents/v1ch16s12.html


#6

Might have to hold your breath though.


#7

His hat is turned 90 degrees.


#8

And received wisdom says if you want someone to dislike you, lend them money.


#9

I would have handed them a couple of shovels and asked for help with the rolled-up carpet in the trunk…


#10

“What do you know about my ex-wife?”

“You have an ex-wife?”

“Perfect. That’s the exact inflection I want you to use if anyone ever asks.”


#11

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