Vertu, luxury phone maker, bites the dust


#1

Originally published at: http://boingboing.net/2017/08/10/vertu-luxury-phone-maker-bit.html


#2

criminy. I hope my 24 hour concierge service remains active.


#3

<cough>
July 13th:

hehe


#4

That’s reason enough to have their business model.


#5
Golden pocket Deloreans with $200 usb cables and no-where to stash the coke.

FTW


#6

How the the hell does one fail when the business model is: take an old, basically free phone, add crap to it for an enormous mark-up. How could they lose with that?


#7

Garishness, stupidity, tastelessness, and bankruptcy.

Sounds Trumpian.


#8

Vertu does sound like a name Trump would choose to rebrand as. Vertu - it’s almost the same as virtue but really nothing like it at all!


#9

The name smells of having been through the naming firm ringer many times. “Add an unexpected vowel at the end; adds a soupcon of understated elegance.”


#10

The British business press loves anything that is unapologetically luxury classist trash.


#11

Shhhhhh. Nobody tell ebay. https://www.ebay.com/sch/i.html?_from=R40&_trksid=p2380057.m570.l1313.TR4.TRC1.A0.H0.Xvertu+phone.TRS0&_nkw=vertu+phone&_sacat=0


#12

And nothing of value was lost.


#13

Can the $500+ disposable devices be next in line?


#14

Vertu’s model sounded like that of a company would thrive in a world with Trump as president. Everything I thought I knew is wrong.


#15

This is good news for competitors Turing Robotics
image

and Gresso
image


#16

https://forums.theregister.co.uk/forum/1/2017/07/14/vertu_phoneflinger_shuts_down/


#18

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