I don’t mean to suggest any malicious intent on the part of ‘Jane Doe’. I don’t see any evidence that she plotted to create this conflict. Nor is it clear to me how she would benefit from making this video now.
Let me say that Burger King is gross. Their food is horrifying, and their promotional tactics are low brow. Welcome to the world of advertising.
Is what they did gross? Yes.
Is it offensive? A little.
Is it surprising or unexpected? Not even a little bit.
I realize it was controversial by Singaporean standards, but as was previously mentioned theirs is a prude society which only legalized oral sex in 2007. Considered in a broader context this ad campaign is very similar to thousands upon thousands of others seen throughout the world.
I remember years ago working as an intern on a photo shoot for some perfume that was contained in a rather phallic bottle. The art director explicitly asked the model holding the perfume to position the bottle below her lips so as to imply an imminent act of fellatio. The model cheerily agreed, and did her best to accommodate. As a then teenage intern I was shocked, I felt like I could never make such a shameless request, but for the professionals in the room, it was just another day at work.
It’s not necessarily a good thing, but this is the way these industries operate. It is a sad fact: Crude appeals to the lowest common denominator make money. I welcome an earnest discussion of how the ad industry could do a better job achieving the same effectiveness without resorting to such base tactics.
Until more enlightened promotional tactics become the status quo, if you are going to work as a model, if you are going to work in advertising, more likely than not it will involve some sexual objectification. If that is something you are deeply uncomfortable with, this maybe is not the best line of work for you. If you still want to be in this industry, be prepared for an uphill battle, and some very careful contract negotiation.
I think it’s difficult to justify the outrage ‘Jane Doe’ expressed and the particular rhetoric she chose to express it with. Given the career she has chosen, and the contents of her portfolio, one wonders how she came to expect anything else.
Perhaps we are just very publicly seeing someone come to terms with what it means to work in the industry they have chosen.
I admit a few of the comments in this thread may be a little crass, and a little misogynistic (some of the impromptu photoshop seemed to be rubbing salt in the wound). But by and large I think you will find that the good folks of the BB message boards, are more thoughtful, and more receptive than most. Even in this very thread, I am impressed that there hasn’t been more name calling.