It looks to me like even after this drop their stock price is up over where it was prior to the rumors coming out earlier in the week, so I’d say their strategy worked very well.
I also thought it pretty naive that many widely read news-ish sites like this one printed the rumored name change as fact, when those that actually looked into it were very skeptical of the name change from the beginning. Major companies don’t change their name without, among other things, securing rights to the URL for their new name!
