Doesn't help much when you're grabbing the metal rim!
If they had simply grabbed it like
where parens are cupped hands and the O is the wheel, they'd have been fine.
(Cue the goatse references now, lol!)
Carrying on a bit further on how stupid they were - the sticks would have been fine if they had used two in coordination, one through each wheel.
Also any number of possibilities using bag or helmet straps, belts, etc, (as @kpkpkp mentions above).