Originally published at: https://boingboing.net/2024/05/18/when-madness-starred-in-early-80s-japanese-ads-for-honda.html
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Yep, the car’s right there, right in the middle of the street.
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It’s not quite a Jaguar.
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Ajacent…
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Also:
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Love this Wham! ad for Maxell cassettes where that change the lyrics to “Freedom”* to “you’re the fish face I adore”, because they told the ad agency that “Fish Face” was a British term of endearment for a gag, and then ran with it.
*Best George Michael song called Freedom. FACT!
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I saw Madness in 1984 and must say that it is easily on my list of top ten concerts. Fun fact: Ministry was the opening act. This in the days when Al Jourgenson was singing with a phony British accent and before Ministry developed an industrial sound.
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Screw the car, just give me the Motocompo, and no one gets hurt.
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I love tiny ‘80’s Japanese cars! My second favorite car I ever had was a Toyota Starlet, 3 (!!!) cylinder, manual transmission, in a weird eggshell brown. The tires were like 15 inches!
(Not my actual car but that’s what it looked like)
Why I used to get 50 hectares on a thimble-full of kerosene in that beauty! Once I drove through a puddle and stalled it out on the interstate, but by god it started right back up again!
I HATE the never ending trend of BIGASSFUCKING SUV MERICAN CARS!
My current ride is a 2014 Mazda3.
ETA - Madness fucking rock
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They also used bits from a French TV ad for the IVECO Daily in their video for Wings of a Dove. (The van shown in the plane first is, obviously, a Ford Transit, then cut to the Daily being airdropped.)
Fun song, fun video.
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It was in my (British, pre-Wham!) family, for what it’s worth.
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It’s funny that the outside ads are clearly shot in LA…
Has no one posted this one so far?
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Mine is a 2016 Mazda 3 (manual transmission, natch). 
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Thanks to @Rusty_Blazenhoff and everyone else for sharing all these great vids! Lots of fun.
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Madness weren’t limited to advertising cars; they also advertised watches
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