Yahoo unveils new logo

Well, Futura is modern and stylish.

Fantasy Football.

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Thats a great find.

Now if they could just establish its reason for being.

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All that effort and then on page 18, BAM! “Golden Ration”.

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But how else will you know what flavour of otter your brand is?

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The ‘how’ is easy (institutional neglect), and so is the ‘why’ ($$$).

More troubling is ‘who lets them?’.

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Quick ! ! The ! top ! five ! things ! you ! want ! to ! see ! from ! Yahoo ! – what ! are ! they ! ?

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I kind of like it! I mean, it’s WAAAAY too little WAAAAY too late. But still, it’ll look good on it’s Wikipedia page as their final logo up until they went belly up.

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