#1 By: pesco, August 22nd, 2013 15:56
#2 By: xzzy, August 22nd, 2013 16:18
I'd reject the proposal and blacklist the firm from any further bids for choosing that atrocious song.
#3 By: Eric Schrepel, August 22nd, 2013 16:52
I don't think you understand; that music will be playing the entire time you're in the Lego museum. On a loop. Forever.
#4 By: schadenfreudisch, August 22nd, 2013 18:14
what a SOUL-LESS building. the exact opposite of what lego used to represent. ...at least to 8-year old me.
#6 By: rowanlubke, August 22nd, 2013 18:35
It's an impressive animation, and the starting point of stacked blocks is good, but I'm not seeing 'Lego' (fun, play, whimsy, children, colour, change, adaptability) within the building itself. Instead it looks like any other (exquisitely designed) contemporary art gallery - stark, empty and white. Not a place that elicits joy and playfulness; I can't see kids having fun here.
(Speaking as an admirer of Ingel's other projects, at least in their conceptual form: I've yet to see how one actually performs when constructed. His concepts are always big and ambitious)
PS 'Lego' isn't an acronym. I don't know why people think it has to be capitalized.
#7 By: AndyandJo_Ward_Innit, August 22nd, 2013 18:50
My god ! That MUSIC, not only was it so bad, it was by far the loudest vimeo I've ever come across, my speakers are bust.
#8 By: Joel Finch, August 22nd, 2013 21:36
The company's own brand guidelines define the correct usage as LEGO, so in their official text you'll always see it capitalised. Rightly or wrongly, they also consider LEGO to be an adjective - "LEGO bricks" is correct, but "LEGO" is not, according to them. I suspect something like "Legos" probably makes them burst into flame.
#9 By: unshaved2013, August 23rd, 2013 01:37
"we're coming with an army of overlords"?
#10 By: fidel_funk, August 23rd, 2013 02:50
Being a dane ive just about had it with Ingel's soulless stuff, its popping up here n there n everywhere...
Dammit whatta heritage we're leaving behind...
But some kids in Delaware build a "11-Story LEGO Tower Is Officially the World’s Tallest"
As the Beatles said, you’ll get by with a little help from your friends — or, you know, build the world’s tallest LEGO tower with a little help from an entire school district.
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Brick by tiny plastic brick, the students of Red Clay School District toiled for months to assemble sections of a tower comprising over half a million LEGOs. After several days of what Delaware Online describes as “painstaking engineering,” the LEGO brick tower was complete, an improbable “toy” edifice soaring over John Dickinson High School near Wilmington, Delaware flaunting colorful layers of pumpkin orange, electric green and light royal blue.
“Wow. Just — wow,” said Ralph Storner, one of the students who helped build the tower (via Delaware Online). “You know when you’re talking about a world record it’s going to be big. But seeing it now, it’s really cool.”
All told, the tower weighs nearly a ton and stands nearly 113 feet tall, making it the tallest structure composed of toy bricks ever assembled, according to the Guinness Book of World Records (the prior record-holder was a 106-foot tower built in Prague in 2012). The bricks were pieced together in sections by students over the past several months, then those sections were stacked by contractors who’d volunteered to help out, constructing the tower around a metal cylinder and using tension cables to keep it from tipping over.
While the number of feet in a story varies, it’s generally around 10 (think room height plus space for floor and ceiling), allowing the school district to reasonably claim the tower is around 11 stories tall.
Why — aside from fleeting Guinness record notoriety — enlist a bunch of students to build an 11-story-tall LEGO tower at all?
“We want kids to get a message out of this,” said district superintendent Mervin Daugherty. “One kid could never put this together. But when we all work together, when we’re all a team, we can do something that people probably thought would be impossible.”
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#11 By: Juliann, August 23rd, 2013 18:05
I can't imagine how looking at displays of LEGO kit boxes will be very engaging. The LEGO skyscraper and architecture exhibit at the National Building Museum in Washington DC was successful because of the room filled with tables and thousands and thousands of LEGO pieces. Kids and adults would have spent all day creating if the museum hadn't set time limits.
#12 By: pesco, August 27th, 2013 15:57
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