Speaking of 'honesty about who you are', does it strike anybody else that geolistening.com is a bit...sparse?
No puff-piece executive bios, only the vaguest information on what is collected and how it is crunched, 'contact' only through a form, minimal sales materials and no case studies, etc.
A little poking suggests that this may be a small-time show: whois records for the domain point to 'Chris Frydrych', same address, same phone number(and 919 is a North Carolina area code, so it's a west coast company doing business under somebody's ported number. Since earlier mentions of that number as contact information, from a Michigan educational suppliers press release show the same number associated with Chris while working for an outfit in Herndon, VA, my guess would be a personal cell number.) Same number (and address) also run 'k12mba.com'
Same number, different address, shows up in connection with 'k12insight.com' as contact data in a list of approved IT suppliers for California schools. A company of that name and location still exists; but with different contact info and no mention of Chris I could find. (Though, according to the press release linked above, 'k12insight' is the k12-branded offering of 'Zarca Interactive' and the 'leadership' and 'location' pages of both k12insight and Zarca Interactive show an identical list of names and faces and the same HQ, though Zarca also has at least one US satellite office and an Indian dev center.)
His LinkedIn page shows no evidence of direct tech skills, so there is presumably at least one bot-herder involved in this offering; but I can't find a thing on who there's minions are. Chris looks like quite a veteran of pushing buzzwords on the k12 sector, though.