My “pet rock” died a week after I got it, it’s still huants me to this day.
One kid in high school – or Junior high school given the year – had one. It came with a jokey little care booklet with sections on training and the like.
We were fully aware that it was a dumb fad thing, like Mood Rings.
This made the sight of people taking dumb fads like Cabbage Patch Kids and Tickle Me Elmo seriously kind of a shock to my cohort.
It’s still a brilliant idea. It’s the meaning at the center of the internet. I wonder if anybody owns the rights?
I hope his ashes are compacted into an oddly shaped mass and placed on a shelf somewhere.
@Boundegar That reminds me that my grandfather gave me a “pet rock”. It was one he just found in the backyard. So at first I was inclined to say that there aren’t any rights to be had but then I realized my grandfather wasn’t selling pet rocks, which would be a horse rock of a different color.
It’s no “jump to conclusions mat” but will have to do… 
I was 9 and we lived there in the area when those came about. I honestly don’t remember if I had one or not, though…
For some reason I thought he taught Marketing or something at San Jose State for a while, but it’s not mentioned in the article.
The bar that they mentioned he opened is still there in Los Gatos. Cool place, too. He loved puns, it’s called Carrie Nation’s.
Me too - my daughter and I have a brilliant scheme for updating this trend and I’d be interesting in knowing if we can legally use the name or who can.
Any rock can be a pet rock.
Caveat: the recently solidified volcanic ones are difficult to domesticate/train.
That’s not a pun, that’s wonderful satire!
- Pet rock? Check.
- Mood ring? Check.
- Gauzy peasant blouse? Check.
- Bell-bottom jeans? Check.
- Army/Navy surplus jacket? Check.
- Long unkempt hair with headband? Check.
I was a walking stereotype in those days. 
I may not get a lot of agreement, but the 70’s were a great era for fashion. Especially for the ladies - they looked a hell of a lot better than what came later on in the 80’s. That decade was a fashion disaster all around.
PS, I’m thinking like first couple of seasons of Charlie’s Angels. 
Bwaahaha, I have a Pet Rock and now it will be worth Dollar$.
Le sigh.
The passing of a true genius. 
We couldn’t afford a pet rock. I brought home a stray once, but one day we were walking past a pond…
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