#1 By: Cory Doctorow, August 14th, 2013 21:18
#2 By: Austin Hamman, August 14th, 2013 21:31
i'm assuming it's a 3d model but even still it's beautiful...doesn't make me wanna brush but it is beautiful...
#3 By: cts, August 14th, 2013 21:50
For what it's worth, there's a pun at work in the Chinese that can't be rendered easily in English: The word translated as "settle down" (actually better as "to live," here, "take up residence" IMHO) is a homophone of the word for dental caries. Both are pronounced zhù, the former written with the character 住 and the latter with 蛀.
What sounds like "Don't let germs settle down" is written so that it reads "Don't let germs make a cavity."
#4 By: chellberty, August 14th, 2013 22:22
illusion bangkok for JWT Shanghai
Origin of image. also the image was used in a Luxology Modo advert in which it was made.
#5 By: Jim_Kirk, August 14th, 2013 22:32
#6 By: Boundegar, August 14th, 2013 22:56
Maxim makes toothpaste too? Who knew?
#8 By: cinemaveritex, August 14th, 2013 23:50
Reminds me of that simpsons episode...
#9 By: blendergasket, August 15th, 2013 03:22
Alright. They won. I just had to brush my teeth.
#10 By: Remainzz Remainzz, August 15th, 2013 04:59
You make it sound like making that as a 3d cgi model would be easy?
#11 By: retepslluerb, August 15th, 2013 06:36
Probably easier than taking a tooth, carving and photographing it.
Also, am I the only one for whom the link delivers a page without content? I'd love to see bigger and more (if there are any) images.
#12 By: Christopher Waldrop, August 15th, 2013 08:26
Funny, I was thinking of a Theodore Sturgeon short story.
#13 By: Martin Pedraza, August 15th, 2013 08:58
#14 By: Joe Castleman, August 15th, 2013 09:36
This is just what I needed, after spending yesterday morning having new crowns put in. I had already remembered this.
#15 By: Mark K, August 15th, 2013 10:15
This is what happens if you let your dentist play with the drill too long
#16 By: KevinA, August 15th, 2013 10:40
Again with the Trypophobic triggers.
Cory hates us.
#17 By: Kimmoth, August 15th, 2013 10:44
Huh, even clevererer.
Also, for some reason I'm reminded of some of the more architectural 3D fractal renders I've seen...
#18 By: Jana_Miller, August 16th, 2013 21:33
More info about this:
Maxam Toiletries presented the case for their brand of toothpaste in “Civilization-Egypt” and “Civilization Rome”, showing ancient ruins in the context of molar teeth. “Don’t let germs settle down.” The campaign won Gold Outdoor and Gold Press Lions at Cannes International Festival of Creativity.
The Civilizations campaign was developed at JWT Shanghai by chief creative officer Yang Yeo, executive creative director Elvis Chau, creative director Hattie Cheng, copywriter Chanfron Zhao, art dircectors Haoxi Lv and Danny Li, print producers Liza Law, Joseph Yu, Isaac Xu, Chivel Miao, photographer/illustrator Surachai Puthikulangkura at Illusion, illustrator Supachai U-Rairat, producers Somsak Pairew and Anotai Panmongkol.
#19 By: Cory Doctorow, August 19th, 2013 21:18
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