The Optimist: Disney alternate reality game

The Optimist is a new alternate reality game from Walt Disney Imagineering R&D. It’s a six-week story that plays out across social media and across the LA area, culminating with the D23 Fan Expo in August. Here’s the setup: “Amelia, a young filmmaker, has stumbled upon a revolutionary secret…and she needs your help.” Go! READ THE REST

Hmmm. The Beast was so much more…noirish, and somewhat bleak. Perhaps its darkness was what made it appealing; hopefully this ARG will be as consuming in its own way.

Is it an alternate reality where Disney products aren’t the work of Chinese children slaving to death in sweatshops of the Far East??

Come to think of it, Sweatshops Of The Far East could be the next Disneyland ride!

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