Word games with the "make your own Coke label" promo

Topical I guess…

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I was going to mention this as well. And this wasn’t so long ago. Marketing people at TCCC must have short memories.

No, but it allows Plachimada, which is the place in Kerala, India where the first Coca Cola bottling plant came under fire over water use.

Pepzi Can

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I am surprised that no one has mentioned that Coca Cola did exactly this, but offline, in New Zealand last year. You could go to a kiosk in a mall and line up (huge lines - coke is the #1 grocery product in New Zealand), and get your name printed on a can (or someone else’s name, so you could give them a coke to share with you). This was part of a larger labelling campaign that saw the bottles and cans shipped to stores pre-printed with names on them, exactly like this ("Share a Coke with YourName").

It was a pretty popular campaign, people loved feeling like they were more than just end consumers, but someone taking part in the whole ‘process’ of having a drink of coke.

(I should mention, since you had to specifically tell another human being what name to put on the can, the chances of “Pepsi” or “Cancer” getting on there were zero. I’m sure some people had fun, but it was heavily limited by simply having it parsed by a Coca-Cola-paid human brain first.)

“Jesus Juice” works.

‘Queer’ isn’t allowed either. Personally, I think the twee ‘oops, let’s pretend you didn’t write that’ message is more offensive than gay, queer, etc

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Drink Pepsy worked for me.

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This is the most thorough Godwinning that I’ve seen in a long time.

::golfclap::

compared to Bradley Manning…yeah.

LOL, “Diabetes” is on their word filter.

I must join the childishness and point out the acceptance of unicode.

http://shareacoke.co.za/photocard.aspx?img=Fúck_Pútin

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I’d participate, but I don’t know how to compress ‘our ex-employees who have been unjustly fired due to our worship of profits’ down to a couple of words (not for me, but for people I know).

Hey - I know a guy at TCCC. Or, used to. (Lived in ATL - you almost can’t not know people at TCCC.) That guy, though. Total douche. Got me to volunteer significant time on a project related to an event that was focused on a special interest of mine. Had to shoot him down on the softcore porn modeling in the promos, and the (expensive!) hiring of performers not even related to the interest the event focused on.Then, he didn’t even me invite to the event itself?! I wasn’t the first or the last, I’m sure. And that was (obviously) not their last bad idea. But yeah - complete and utter donkey butts abound in their marketing dept.

And just think! These are just the ones that actually made it out the door. Hard to even imagine the ideas they stomp on inside! I know of at least one that was incredibly stupid, but…would love to see the full list, lol.

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And corporations tend to have a huge blind spot with regard to their own reputations in the marketplace, and how such a campaign might be turned against them. In marketing jargon it’s known as “drinking your own bathwater”.

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apparently this game became too popular, they have taken down the online share a virtual coke app. see what happens when you give us fun toys. :slight_smile:

You can now only select from a list of predefined names, of course any that were generated prior to the tool being removed are still accessible, my guess is that they are sorting through and taking down any offensive ones.

Such a shame, this was much fun.

Good thing some had the forsight to request this one just in the nick of time -
http://shareacoke.co.za/photocard.aspx?img=goatse :slight_smile:

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