Don't mess with MoonPie


#1

Originally published at: https://boingboing.net/2017/12/21/dont-mess-with-moon-pie.html


#2

“Moon Pies & Mountain Dew: Who really needs all those teeth?”


#3

I thought the proper pairing was RC Cola.


#4

You may be interested in these inventions called toothpaste and toothbrushes.


#5

So… we’re applauding when corporations patrol social media for negative comments on their brands and confront the perpetrators, now?


#6

twitter lynch mobs and posses, sponsored and assembled by mega c orporations


#7

and a portable defibrillator


#8

In fairness, Moon Pies need all the free advertising they can get.


#9


#10

I read it as light hearted banter on both sides. I don’t do twitter, but I clicked through to the link at the bottom about how they are a good social media presence, and it all sounded charming to me. I can’t decide if reading the link is making me retroactively read the original exchange more generously though.


#11

Not to mention fluoridated public water sources.


#12

At least they didn’t sue her for the bad review?

Patrolling social media is not that hard, and it’s hard to fault a company for defending their brand. When you post to twitter, you do not have a reasonable expectation of privacy.

Also, and I stand to be corrected on this, the company that makes MoonPies is still an independent business (i.e. not owned by a massive agro/food products conglomerate). So it’s not a case of megacorp crushing a little person for a perceived slight.


#13

Sap and impurify my precious bodily fluids? No thanks, commie!


#14

funny


#15

I feel like you have a reasonable expectation of not being insulted by a paid marketing agency for mentioning their client’s product, though.

MoonPie may be a cute little brand, but their social media presence is cultivated and managed by the same people who do work for Coke, McDonalds, and are responsible for that god-awful roller coaster-themed concessions sales pitch you have to sit through every time you see a movie in a Regal cinema. Every piece of that interaction is calculated.


#16

Transatlantic translation attempt: a MoonPie appears to be more or less the same thing as a Wagon Wheel. (Do they have those any more?)


#17

It does appear to be more or less the same.

And South Korea has the Choco Pie.


#18

Some heathens prefer Dr. Pepper.

https://youtu.be/jQnIL-XPerQ


#19

They tried to make up.

https://twitter.com/MoonPie/status/942562736181010433


#20

Yessss, hate makes you strong. Let it flow through you!