Originally published at: https://boingboing.net/2017/12/21/dont-mess-with-moon-pie.html
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Don't mess with MoonPie
So… we’re applauding when corporations patrol social media for negative comments on their brands and confront the perpetrators, now?
I read it as light hearted banter on both sides. I don’t do twitter, but I clicked through to the link at the bottom about how they are a good social media presence, and it all sounded charming to me. I can’t decide if reading the link is making me retroactively read the original exchange more generously though.
At least they didn’t sue her for the bad review?
Patrolling social media is not that hard, and it’s hard to fault a company for defending their brand. When you post to twitter, you do not have a reasonable expectation of privacy.
Also, and I stand to be corrected on this, the company that makes MoonPies is still an independent business (i.e. not owned by a massive agro/food products conglomerate). So it’s not a case of megacorp crushing a little person for a perceived slight.
I feel like you have a reasonable expectation of not being insulted by a paid marketing agency for mentioning their client’s product, though.
MoonPie may be a cute little brand, but their social media presence is cultivated and managed by the same people who do work for Coke, McDonalds, and are responsible for that god-awful roller coaster-themed concessions sales pitch you have to sit through every time you see a movie in a Regal cinema. Every piece of that interaction is calculated.
Transatlantic translation attempt: a MoonPie appears to be more or less the same thing as a Wagon Wheel. (Do they have those any more?)