It was just incredible to me from the start the insane amount of hubris that made them think this thing would work.
"We're going to make something that's basically just 24-non-stop advertising for our store, allowing you to easily spend as much money as you can on our store at all times."
"Wait, why would people buy that?"
"Because they love us! The only thing people hate is that they can't buy from us even faster!"