An artist made new beer can designs based on the Pantone Colors of the beer inside

Originally published at: An artist made new beer can designs based on the Pantone Colors of the beer inside | Boing Boing

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Very cool. For me, it never needs to be lighter than this:

I’m not a fan of bitter, so my preferred alcoholic drink is cider, so not exactly relevant to all of my interests, but cool design nonetheless.

Also featured here some time ago.

Pantone apparently have a colour called ‘root beer’ now.

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Never mind the colour, when is a bottle a can?

Is it a bottle because it is NOT made out of aluminium?

If it is made out of aluminium and IS bottle-shaped , is it a can?

Is it a can only if it is can-shaped?

Is this a can?
Screen Shot 2021-04-27 at 13.52.02

I can honestly say I do not have the bottle to confront these existential riddles.

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Assigning Pantone colors to translucent materials is colorimetrically dubious, but I do like the idea of bottle-shaped cans.

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Oh, I like this!
I´m a sucker for that kind of stuff.

Those are pretty. I hope the artist got paid a lot. There, I said something nice.

I just think most efforts using Pantone images on things is just lazy design work. As opposed to this, which is brilliant:

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