Neat idea that was thoroughly ruined by the font used on the bottles.
I just assumed the screwed up font was entirely a watermarking choice.
I can see a slight problem with the bottles. Theyâd likely have to wrapped or aluminium to be colored that way. Otherwise theyâd likely be prohibitively expensive or otherwise impractical.
I also think there is a bigger conceptual problem. The natural assumption would be the color of the package matches the color of the product or provides some info about the flavor of the product. But beer color isnât a reliable indicator of flavor, it can tell you a bit, but thereâs a lot more going on there. And color divisions arenât that clear with beer. For one there really isnât a technical difference between porter and stout, and certainly not in the color. In fact stout, porter, and imperial stout are all usually the color used for the imperial stout hear. And they donât exist on any sort of fixed continuum in relation to each other. Not for flavor, color, alcohol content etc. Like wise there are pale ales that are darker than some Brown ales and they in turn can be darker than dark ales. Wheat beers can exist anywhere along the color spectrum, though weâre most familiar with very pale or white ones . Which isnât the color they use here.
I think the whole idea sort of falls apart when you try to apply it to any actual beer .
Itâs probably just my monitor, but the pale ale is rendering with more than a hint of green.
Donât hate me because Iâm beautiful.
The beer is REALLY cold. And it is very warm and humid.
Youâve hit the real problem with these bottles. Theyâre not informative at all, and if theyâre aimed at anyone it seems like theyâre aimed at the very general beer drinkerâthat is, a drinker whoâs not likely to drink anything other than a standard lager.
Granted not even the most elaborate labels tell you much about the beer insideâmy favorite labels are the ones designed by Ralph Steadman for Flying Dog Ales. But at least the creative labels and names suggest that theyâve put some thought into the beer as well as the packaging an assumption thatâs rewarded by tasting.
I took a while to figure out it wasnât just weird unfortunate droplet placement refracting things around. Weird typographic choice.
Clearly not a design student. When have these cool âconceptsâ ever been burdened by feasibility or logic? Youâve just (probably) though harder about the underlying difficulties than the creator ever did.
Interesting that they are using pantone coated numbers - but why not metallic pantone if it is going on a metallic surface.
I just wasted 90 seconds looking up WTF âPantoneâ is. Is this something I should have just know? LIke Seinfeld references?
Subliminal marketing.
http://www.greenflashbrew.com/
I still read it every time as pant-won.
Itâs specialized knowledge, but really, really widely-known specialized knowledge - as in: if youâve ever taken an art class after high school, used a design program more advanced than MS Publisher, or ever needed to have something professionally printed, you will have been exposed to the term (and Iâm not even talking about the people who use the term every day in their jobs). That probably takes in 95% of the visitors to this blog⌠so, yes: you probably should know it.
I like it- quick, clever, clean⌠and itâs getting attention.
Wait till you see it on the way out.
I think the typeface is awesome. It sacrifices utility for artistic integrity
StoutÂŽ?
Pale AleÂŽ?
Since when can you register historically generic terms for beverages?
If you put the word in all caps in a weird typeface like that, then you could probably make the word STOUT in that particular typeface a registered trademark. I doubt anybody else would want to use that typeface for a stout, but if they did you could stop them.
Certainly the combination of the label layout, color, and typeface, would be registrable as a trademark.
P.S. IAMNOTALAWYER.
