Brewers Association to "crack down" on sexist beer ads and labels

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Of course, really. When men like this find that women can’t stand to be around them they have a lot of time on their hands to demand rights for poor downtrodden males or to find hats, outfits and pickup lines with which to beguile “milady.”

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Report from TRL: I was just in my local beer warehouse and took note of beer labels that could be considered offensive and happily it was not that many. Out of 3 10 ft aisles of craft brews the two most offensive were east coast breweries DuClaw of Baltimore, Md. and Flying Dog of Frederick, Md. Again, if you’ve ever been to Maryland you’ll understand. Again, I’m betting that once new batches come out labels will change especially if there is enough public pressure.

Until then, drink and be merry. Cheers!

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My Local Safeway has a big old poster advertising this.

The beer (without the schmaltz) sounds like my kind of thing.

Apparently, they also make this.

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Just once I’d like to see a brewery spin the table and release a truly fantastic brew called Heartthrobber or something with a super-hot, shirtless dude on the label. Would love to see how that sells.

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As much as I love pin up art this kind of usage just gets an eyeroll from me these days.

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Real ad from the 70s. Acme advertised in a lot of gay publications.

Not at all unusual these days of course. Brewers know that gay people drink beer; only a seriously uptight privately-owned (read: not publically traded) company might hew to some musty old religious homophobia.

(I don’t know if that last one is real.)

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It should be… that is hilarious.

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Tumescent Stout.

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Snapped this pic in an antique store a few years ago. It’s like they wanted to be sexist, but just couldn’t muster up more than a half-hearted effort.

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I love beer and Clamato.

Not really on topic, but I’m sure it might offend someone.

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I’m definitely offended. Gtfo

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One also has to consider that the women are in a male dominated industry, and i bet the environment is also a male majority. I don’t believe the female workers were directly pressured to skew their answers to be positive by their male peers… maybe they’re pretty chill rough around the edge kind of ladies… but without being there there’s no way to know if they’re really speaking honestly. Also, this is like checking with a couple of minority friends before saying a racist joke. Just because this group of women are ok with it it does not mean that they speak for the majority of women.

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The social consequences of sharing opinions that might be considered contreversial (be they political, religious, or to further a social cause) at work or other social settings are real. Especially if those opinions are known to go against someone in a position of leadership, or the established “norms”. There are a lot of men and women who will stay quiet rather than “rock the boat” just to avoid conflict at their jobs and among friends.

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I see it as being two separate problems. If this poll of women at the brewery was as legitimate and frank as they say it was… but let’s make a leap and say that these ladies were 100% for it. So what? If you have to ask if something is offensive then don’t go with that idea.

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