I'm only on the first page, but I just have to say how much I love Sterling's way of putting things:
Google was going wild in early 2013, they were like android demigods.
Now Google is, all of a sudden, presto, Russia
Larry and Sergei used to be the Not-Evil Guys, they empowered the users and won their instinctive trust. Now, if Snowden entered the boardroom of Google, Larry and Sergei would shriek in falsetto like the Wicked Witches of the West and melt into two puddles of black wax.
He's like that uncle who never learned how to talk down to kids, so he'd just drop these mind-shattering revelations about Santa Claus and then wonder why you were crying.