As Mason points out, this isn't about cheeseburgers, really: it's about the power (and limits) of cross-referenced data.
To create a mediocrity society that only pays attention to what crowds enjoy..and push down interesting things that might be unexpected, or simply out of ordinary.
IE: In Alabama all vegetables ''liked' by the crowd source data set would be over cooked with ham and bacon grease.
Not to mention books..movies and TV.
Except breaking bad....we like that here. Multiple times a week...again and again.