In a corporate move that surprised nobody, not one but three companies collaborated to “honor” Dr Martin Luther King Jr’s life by building a museum in a child’s game where children shoot each other’s avatars and do disrespectful dances after eliminating each other, while paying twenty four dollars for each premium avatar skin purchase.
Sony even threw together a trailer.
Behold, I present to you: TIME’s March Through TIME '63, Presented By TIME in FORTNITE.
Hear a moving speech, and immediately forget about the life and actions of this absolute giant man of action, the allies, the communities, and the accomplices, who fought for justice. Say to yourself, “that was nice”, and visit the in-game merch shop to pick up the Superman costume for twenty four dollars, and then a Funky Dance emote for an additional five dollars.
Indulge yourself in this terrible moment of late-stage capitalism, where the aesthetic of justice gets more play than actually fighting for justice, all wrapped up in this perfect box of corporate idiocy.
Don’t play Fortnite, this MLK Jr Day.
Instead, pick up a telephone and call your senator instead, and demand that the John Lewis Voting Act be passed.