Are you in favor of infinite copyright?
Totally by chance, I found the following quote from Dior’s Instagram account in regard to their Dior Cruise 2020 show in Marrakesh last April:
“Culture teaches us to live together, teaches us that we’re not alone in the world, that other people have different traditions and ways of living that are just as valid as our own,” writes Franco-Moroccan author Tahar Ben Jelloun in his book ‘Racism Explained to My Daughter’, Editions du Seuil, 1998, n.e., 2018. Tune in on Monday to watch the #DiorCruise 2020 show by #MariaGraziaChiuri in Marrakesh and discover more about the multicultural inspirations behind the collection!⠀ #DiorCommonGround
Who could disagree with that sentiment? Except, in the context of capitalism, the liberal dream of tolerance, acceptance, and coexistence is perverted. Everything has to be commodified, including tolerance, and there is no reforming it. This isn’t a case of trying to get these fashion houses to stop seeing the southern hemisphere as a storehouse of the exotic that can be mined for a new line of clothes. This truly is the only way they can see the world, and they don’t understand what our problem is.
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Can the liberal tradition be disambiguated from capitalism?
That is how you saw it, others, myself included, saw a caveman. And in those terms the ad is less racist, and more sexist – instead of a club he has Eau Sauvage to stun his target and drag her away by her hair. More a chest-beating wildness than African tribesman. I suppose we are both making assumptions that the “man” is a man.
But the original point is cultural appropriation, it might be racially inappropriate to employ Johnny Depp to be a Native American, but the ad would have not been improved or validated (in cultural appropriation terms) by having a Native American playing the part. It is still devaluing a culture in order to sell some smelly liquid.
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Probably not, no. On my more charitable days, I might argue that it can, but I don’t find the argument convincing – even in my own head. And, when I’m in a full-blown besotted state of William Blake-inspired radicalism, I would argue that “Bacon, Locke & Newton” are the root of the problem.
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Ah the smell of white entitlement mingled with an old fashioned amount of colonialism and racism.
does the bottle have a red cap?
does using it turn your skin orange?
just asking for a fiend.
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