I'll offer this quote from the original article, which addresses both of these comments:
Inspired in part by the “ugly t-shirt,” a garment dreamed up by William Gibson that would provide invisibility to CCTV surveillance, Niquille thinks of her shirts as “facial recognition dazzle,” referring to a unique brand of camouflage employed by ships in World War I. Pioneered by artist Norman Wilksinson, dazzle camouflage involved covering warships in conflicting geometric patterns to throw off an enemy combatant’s ability to gauge their speed, range, size and heading. “The shirts attempt a similar strategy. They won’t keep your face from being recognized, but they will offer distraction,”
So yes, inspired directly by Gibson's shirt, and it's not so much about stopping you from being recognized, but it also means that you're being tagged in a picture with 4 Michael Jacksons and 3 Barack Obamas, which might be an interesting way to skew the data collection (an automated algorithm might ignore the photo because it has other obvious junk data in it).