It seems to me that there are three parts to this project- 1) flying an UP house, 2) taking pics from the house, and 3) loading the pics automatically to Instagram. On 1), OK, that looks pretty cool. And 3) is a neat hack, I guess. But 2)? Fail. They might as well have dangled a smartphone from a weather balloon. If you're going to go to all the trouble to put the camera in a flying house, then shoot from inside the house! What's the view out the living room window, or out the front door? Give the pics some context!