Get business tips from Silicon Valley exec Evan Kimbrell

Originally published at: http://boingboing.net/2016/09/22/get-business-tips-from-silicon.html

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My emphasis. This is an improvement on “I”, but it’s still claiming an identity which I doubt has any real meaning. Who is “we”? The BB editors? The BB store advertising drones? Or is it just a Madison Avenue “we”, the opposite of the royal “we” in that it has no authority or responsibility?

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Get business tips from this guy you’ve never heard of, who started a company you’ve never heard of!

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Dat arm, tho.

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Why bother? You really think your favorite bloggers are going to come defend their pronouns? Assume Madison Avenue until further notice.

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Make it business tips from erlich bachman and i’m in… what?! Aviato had potential, damn it.

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I think it’s pronounced Aviato.

http://www.aviato.com/

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Absolutely. Duly edited.

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Because they’re advertisements that look like posts, and as such the pronoun use could be read as endorsements from the editors without — as far as I know — actually coming from any of them. Certainly, without an actual name, they’re as fictional as any character Cory could write, though their source is as anonymous as any troll.

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(*Totally badass robotic prosthetic arm not included.)

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