That is the most hilariously fearmongering article I’ve read that isn’t satire…unless it is. Maybe it is? Maybe Poe’s law got to me?
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PSYOPS just means ‘I’m using FUD words to describe marketing.’
Don’t worry, I can write the headlines from here.
“Coca-Cola employs PSYOPS programs called ‘market research boards’ to trap testers in small rooms and force them to tell them which product is better!”
“Apple announces a new PSYOPS program where they are putting i in front of everything. They plan to start this program 10 years ago.”
It’s a dumb FUD word and this site is worse for having wasted it on such a lame premise.
I mean, I think it’s a little weird that we call things ‘burgers’ that are not ‘sandwiches with ground meat patties’ - but then again if you called your mayo ‘Eggless Mayo’ I wouldn’t be against it either. But saying ‘Just Mayo’ when you’re missing one of the two ingredients that make up mayonnaise is kind of strange to me, because it’s not like they replaced that Egg with ‘Just’. Maybe if they started using Just then we can lump it in with Lamb Burgers and Soy Milk.
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Where were all you mayo-puritans when I got swindled into buying canadian bacon, that’s what I want to know.
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You gotta take that up with the residents of Canadia.
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You better believe it!
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The OED, Wikipedia, and Bon Appétit all give as their first reference that the term has been said to come from the town of Mahón in Menorca, Spain…and thus it was known as salsa mahonesa. No one really knows the original source of the name.
You can make vegan mayonnaise using meat based aspic?
That sort of argument doesn’t really hold up. For one how does the word “mayo” indicate that the product isn’t mayonnaise? For another if the way these regs worked was that only the very specific exact spellings listed in the regulation were required to follow that regulation I could fill a box up with rocks and label them “chocolattes”, sell them to you. And be fine. The ketchup reg lists those 3 names because those 3 names are all long standing, accepted, regional variations of the name that pre-exist the regulations. Not because they’re deliberate mispellings, or abbreviations. You’re arguing in favor of exactly loop hole that large companies often exploit to foist inferior products on the public. The sort of loop holes we generally expect the courts and regulators to close. Which they have in this case.
I saw some Just Mayo at the store just the other day. From a distance there is absolutely nothing about the labeling to indicate that its anything other than genuine mayonnaise, eggs and all. You’ve got to pick it up and examine to label to find out. Shit some versions of the label even contain a picture of a frikin egg. If it was Helmann’s pulling this shit people would be incensed. And whether it was Helmann’s who pointed it out or some small company like Empire Mayonnaise its still deliberate misrepresentation of the product, and regulators are right to step in and slap it down. Shit Miracle Whip doesn’t get to market itself as “Mayo”, nor as “Mayonaise” “Myonnaise” or anything else approaching mayonnaise. And Miracle Whip contains all the constituent parts of mayonnaise. It get labeled “dressing” (as it should cause that shit bears about as much resemblance to mayonnaise as rocks to chocolate).
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Gah, vegans are so picky. No eggs. No meat. What’s next? No milk? No honey?
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An onerous burden for the consumer to bear. Truly we live in the worst of all worlds.
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freshly made mayonnaise is so much nicer than hellman’s or anything else (especially when you use a good quality olive oil). the only problem with it is that a single egg requires a large amount of oil, and it won’t last long, so it only makes sense to make when you’ve got a lot of people to feed.
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Is this homeopathic egg salad?
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What about a database and a cellphone app? The foods usually have a UPC/EAN barcode that can serve as the db id.
Yeah! And what about girl scout cookies?
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I prefer not to use olive oil. Its got a nice flavor to it, but if you make your mayonnaise by machine it gets weird and bitter tasting.
I’ve used pestel & mortar and an immersion blender and I can’t say I noticed the difference (I’m not sure I could recommend the former though, it takes an age).
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It’s selective enforcement, and the leaked documents show that this one vegan mayo company was specifically targeted by the egg-product industry.
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Kinda. It’s more advertising than marketing, and I would legitimately call advertising “PSYOPS” if it was done by the CIA or FBI as part of an operation.
I was going to point out that it doesn’t really apply in this situation, except that it is a government egg board, so it’s not quite so clear cut that “PSYOPS” is a ridiculous term to use.
Can I just say: where else but the internet can you have a spirited discussion about mayonnaise that stretches on for days? 
I was about to concede the point, because that’s a good example. But then I looked at my bottle, and I think it’s actually an example of them trying to be clever and being confusing instead. The old “never ascribe to malice what can be adequately explained by ignorance” idea. The egg silhouette is superimposed with a silhouette of a plant growing, and there is a companion plant at the corner of the word “Mayo” as well. So I think they were trying to indicate that the egg was being replaced by plants.
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What’s good enough for the mayonnaise is good enough for the salad fixin’s too, amirite?
(Actually, it was simply the first usable image of mayonnaise spread onto bread I found.)
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