[quote=“Mindysan33, post:80, topic:79081”]
You got numbers to back that up?[/quote]
This chart provides sales perspective by genre and its from 20 years past when romance really dominated the market.
From a publishing perspective Harlequin was one of the most profitable publishers on the planet. Every so often it would dabble in other genres, be horrified by what was considered acceptable sales, and back out.
It really took a generation of publishers motivated by money over literary ego to provide Harlequin with real competition.
No more than only men buying Westerns and Thrillers. The correlation is pretty high, but I’m not idiotic enough to suggest it’s 1. After all, I read more Eva Ibbotson than Tom Clancy.
By any rational perspective, Romance is far more legitimate than pretty much any other genre. Westerns are totally moribund, and thrillers are nearly so. Was I casting aspersions on romance’s legitimacy?
Ah, I understand. Women’s lit is not supposed to be a section that interests all women. It’s a section that is of interest primarily to women.
Understood. However, from a sellers perspective, you cater to your important customers. And quite a few customers are primarily interested in books of that class. It’s the same reason you have a Science Fiction or Mystery section, but nowadays don’t have a Thriller section. Bookstores with Women’s Lit sections sell more books because they provide a service allowing their customers to more easily find the books they’re interested in.
I consider it the same way I think of marketing using the label “geek”. It’s what I am, but it does not mean that I am supposed to be interested in the geek section of a store, nor does it mean that my interests are expected to be confined there. But if I’m looking for stereotypically geek-related items (comics, sf-fantasy, etc.), then I’d know where to go.
Admittedly the name is a tiny bit problematic, but quite frankly, that’s the name a large number of readers are looking for. If it wasn’t, the section would have ceased to exist some time ago. And to be honest, it’s a way around the stupidity of genre snobbishness. Just like comic books become “graphic novels”, “romance” has become “women’s lit”. And to be honest, it works. So, if it increases sales and makes people feel less self-conscious, why not rename it?