How Liquid Death took the water market by storm

You’ll be pretty forever

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Screen Shot 2022-12-31 at 20.27.51

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aka Binge Lite?

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For when you want to quaff a couple of pints after work midweek without being unable to drive home or feeling a bit under the weather the next day.

The Small Beer Co’s beers are brewed to be that strength (all less than 3% ABV) so they do taste like proper beers rather than the de-alcoholised low/no-alcohol stuff.

ETA I found the earlier links above from @ddmone and @jerwin most informative.

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That’s actually really cool!

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For some reason this reminds me of the Bob Newhart sketch about the introduction of tobacco

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Cartersville?!?

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Yup. Cartersville GA supports efforts in the South East US, and Ft. Collins CO supports the western US.

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And no big deal, since they switch runs of various beers on the same canning line all the time. Bring out the water cans and cases from the back of the warehouse, switch the filler to the water feed, and let’er rip! (Big brewery canning lines are fast!)

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